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North America Consumer and Small Business CRM Campaign Operations Analyst

Company: Dell
Location: Cedar Park
Posted on: June 22, 2020

Job Description:

North America Consumer and Small Business CRM Campaign Operations AnalystThe Campaign Operations Analyst will provide operational support to the contact strategy manager to execute direct marketing programs within our North America Consumer and Small Business markets. The primary function of this role is to take campaign requirements from the Contact Strategy Manager and work with our marketing database provider and internal stakeholders to conduct the audience selection. He/she must ensure all requirements like test design, creative versioning, or other needs are satisfied.The successful candidate will be a detail-oriented, task-master who thrives on managing numerous high-impact campaigns at the same time, engaging with various stakeholders for campaign requirements, and delivering campaigns lists and other materials on-time, every time.Key Responsibilities:

  • Work with Contact Strategy team to own campaign list execution and analysis for numerous Small Business and Consumer campaigns across direct mail, email, outbound telemarketing, and digital CRM.
  • Work with internal teams and outside vendors to oversee campaign execution following the contact strategy roadmap.
  • Documenting and managing all campaign execution workflows.
  • Make recommendations based on quantitative information to optimize campaign work flows and marketing spend.
  • Work on cross-functional teams in order to ensure full implementation and success of proposed contact strategy and campaigns.
  • KPI reporting and analysis on all executed campaigns.
  • Own the testing roadmap and all maintenance of Consumer, Small Business, and LCM direct mail roadmaps.Requirements
    • Bachelor s Degree in Marketing/Business Admin/Related Field plus 1-3 years of marketing experience, particularly in an operational role
    • Strong attention to detail with QC experience
    • Financial/ROI/ROAS analysis and reporting
    • Marketing campaign process management and optimization experience
    • Project management
    • Basic marketing knowledgePreferred Qualifications
      • Exposure to any of the following: developing CRM/contact strategy, campaign optimization, leveraging predictive analytics for targeting and segmentation of campaigns is a plus.
        Dell Technologies is a unique family of businesses that helps organizations and individuals build their digital future and transform how they work, live and play providing customers with the industry s broadest and most innovative technology and services portfolio. We value our customers, winning together, innovation, results and integrity. Grow your career with a highly competitive salary, bonus programs, world-class benefits and unparalleled learning and development opportunities all at a company that is proud to be diverse and inclusive. Learn more on how we are closing the diversity gap

        Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Employment Opportunity Policy . Associated topics: accumulate, analyse, analyst, customer service, customer service analyst, data, report, statistics, support analyst

Keywords: Dell, Cedar Park , North America Consumer and Small Business CRM Campaign Operations Analyst, Professions , Cedar Park, Texas

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